There is a shift in traveler buying expectations driven by technological innovation and a growing comfort with self-servicing.
Constant innovation in booking tools and interfaces make inflexible platforms unrealistic, resulting in two primary strategies for adapting shop/book.
Relationships between corporations and TMCs/Agencies must change to meet the unique needs of individual corporations.
Corporations require effective comparison shopping regardless of channel, including ancillaries.
A corporate-driven ‘Big Data’ repository is essential.
Relating all the data elements of individual trips is a best practice.
Supplier post-booking/reservation processes (exchange, refund, discount, etc.) need to be decoupled from booking channels, simplified, and reallocated back to the corporation/traveler.
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